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Embark on an Odyssey of Luxury at Laceon

Where Glamour and Footwear Artistry Collide

Journey into LaceOn's Transparent Production Process

Discover the actual cost of crafting a pair of shoes with us. We're committed to transparency, offering you an inside look into our production process. It's a core value we've upheld since LaceOn's inception.

Scaling Heights, Crafting Dreams

Rajni Choudhary, the founder of LaceOn, is not just a mountaineer who conquered peaks like Kilimanjaro; she's a dreamer. Rajni's journey inspired LaceOn to ignite passion and empower individuals to chase their dreams fearlessly. With every step, LaceOn shoes reflect Rajni's vision: innovative, stylish, and a symbol of self-expression. Join us as we journey together, crafting dreams one step at a time.



We're hands-on from start to finish, ensuring top-notch quality in every LaceOn shoe.

  • First, we source premium materials from trusted suppliers worldwide, handpicking the best mesh and TPU straight from China.
  • Then, our creative designers work their magic, crafting stylish yet comfy designs inspired by the latest trends.
  • Finally, our skilled artisans take over, meticulously overseeing the production process. From cutting to packaging, we guarantee top-quality shoes every step of the way.

Crafting the Future: LaceOn's Mission and Vision

At LaceOn, we're more than just a shoe brand—a community that understands your wants and dreams. Our founder, Rajni Choudhary, envisioned LaceOn as a platform to celebrate diversity, inclusion, and the strength to persevere.

At LaceOn, we're committed to igniting passions and empowering people to chase their dreams boldly. Through our innovative footwear, we create deep emotional connections, inspiring confidence and purpose with every step. 

Our vision is to revolutionize self-expression with exceptional, customizable shoes that bring joy and confidence to wearers. Internally, we promote teamwork and innovation, while externally, we make a meaningful impact by fostering originality and boosting self-confidence. LaceOn brightens lives and propels individuals towards limitless possibilities.

Meet Our Founder: Rajni Choudhary

Rajni Choudhary isn't just the founder of LaceOn; she's the driving force behind our vision and values. With a passion for adventure and a heart full of dreams, Rajni's journey from mountaineer to entrepreneur is inspiring.

Not only has Rajni conquered towering peaks like Kilimanjaro, but she's also scaled the heights of social impact. As the brand ambassador of the Beti Bachao Beti Padhao campaign in Sikar, she advocates for gender equality and education, empowering young girls to dream big and reach for the stars.

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Pioneering Vision

In 2021, LaceOn took its first bold steps with a clear vision: to transform the shoe scene by championing self-expression. We dove headfirst into crafting innovative designs and customizable options, all aimed at boosting confidence and spreading joy. Behind the scenes, our team's collaborative spirit fueled our drive, laying the groundwork for what was to come.

Blossoming Growth

The year 2022 saw LaceOn blossoming into something bigger. We introduced fresh styles and features, all geared towards empowering individuals to be their true selves. Our dedication struck a chord, propelling us forward on our journey to becoming a household name in footwear. Our vision of endless possibilities through unique, customizable shoes guided every move.

Impactful Strides

By 2023, LaceOn had become a force for self-expression and empowerment. Our commitment to positive change resonated within our team and beyond. Our shoes weren't just footwear; they were life brighteners, boosting confidence and sparking individual journeys. As we look back on our journey, our vision remains firm: to ignite passion and encourage dream-chasers step by step.

Diversified Expansion

As LaceOn strides into 2024, our vision expands beyond shoes. Building on our foundation of self-expression and empowerment, we are excited to introduce a diverse range of products to complement our beloved shoes. Alongside adding more exquisite shoe designs, we’re anticipating the launch of other new products. From stylish handbags designed for both fashion and function to accessories that accentuate personal style, our offerings will empower individuals to express themselves fully from head to toe.